In the summer of 2009, US Campaign coalition member group CODEPINK launched the Stolen Beauty Campaign against Israeli cosmetics manufacturer Ahava Dead Sea Labaratories. Since then, the boycott campaign against Ahava has grown into an international campaign that continues to raise awareness about Ahava's deceitful business practices, which include labeling products manufactured in the occupied West Bank as 'Made in Israel', in violation of international law.
This past Tuesday, prominent intellectuals in Great Britain demanded that the Natural History Museum in London pull out of a research project which involves Ahava. In an open letter to the British newspaper, The Independent, top British filmmakers Mike Leigh and Ken Loach, along with other leading cultural and academic figures in Great Britain, condemned the museum for "coordinating an activity that breaks international law."
The museum is coordinating a European Union-funded project studying the environmental and health risks of nanoparticles. Avaha is one of several companies and institutions collaborating on the project, however, it is the only one operating in an illegal settlement in occupied territory. In their letter, the 21 signatories conveyed their outrage over the museum's collaboration with Ahava:
Ahava/DSL is based on occupied territory. It extracts, processes and exports Palestinian resources to generate profits that fund an illegal settlement. Israel's settlement project has been held by the International Court of Justice to break international law. Organisations which aid and abet this process may well themselves be found to be in violation. We find it almost inconceivable that a national institution of the status of the Natural History Museum should have put itself in this position.
We call on the museum to take immediate steps to terminate its involvement in Nanoretox and to establish safeguards that protect against any comparable entanglement.
The letter has generated a fair amount of negative publicity for Ahava, including a separate article in The Independent, and featured articles in the Jerusalem Post, Haaretz, Rueters, YNet News and leading science websites like Nature and Science.
Check out CODEPINK's Stolen Beauty website for more information on how you can get involved in the boycott campaign against Ahava!