Earlier this month we told you how Israel was “pinkwashing” its apartheid regime by branding itself as a progressive gay haven. Today, the New York Times has published a terrific op-ed by Sarah Schulman entitled “Israel and Pinkwashing.” In the article, Schulman strongly repudiates Israel’s use of gay rights as a public relations tool to deflect attention away from the brutality of its occupation.
International gay rights activists opposed to Israeli occupation and apartheid have termed Israel’s propaganda strategy “pinkwashing.” Schulman harshly criticizes the cynical and racist deceit of Israel’s pinkwashing as “a deliberate strategy to conceal the continuing violations of Palestinians’ human rights behind an image of modernity signified by Israeli gay life.”
There can be no doubt that our efforts at the grassroots level to organize and educate are having an impact. Today, in the paper of record, an activist term, goes mainstream!