US Campaign partner organization Canaan Fair Trade has been featured in Bloomberg Businessweek, the second largest financial publication in the US. For people in the U.S. wanting to purchase Canaan's products, our store contains a selection of its organic olive oils and soaps, and every purchase there supports our important work in the U.S.
From the West Bank, Fair-Trade Olives
A Palestinian entrepreneur boosted the price paid for organic olives and has grown to become the West Bank s biggest exporter of olive oil
January 20, 2011
By David Wainer and Jonathan Ferziger
Nasser Abufarha was sipping coffee at a Madison (Wis.) café called Michelangelo's a few years back when it dawned on him how he might help struggling olive growers in his native Palestine. If the crowd could derive virtuous pleasure from mugs of "fair trade" organic coffee, they might be convinced of the superiority of organic oil pressed from West Bank olives.
Tapping into savings from running a Middle Eastern restaurant in Madison, Abufarha in 2004 invested some $100,000 to start a company he called Canaan Fair Trade. The son of a watermelon farmer, he offered growers nearly twice the going rate during the olive harvest that year and soon started shipping oil to the U.S. and Europe. "It clicked to me—if we can take [the fair trade] concept to Palestine, we can bring wider market access to Palestinian farmers," Abufarha says in lightly accented English while piloting his mud-splattered Land Rover along the potholed road to his olive press in the village of Burqin.