Thursday, February 17, 2011

Adidas: Apartheid is not fair play, drop sponsorship of Jerusalem marathon

Posted by BNC Palestine on Thu, 02/17/2011

Occupied Palestine, 17 February 2011 – The Palestinian Boycott, Divestment and Sanctions National Committee (BNC), the largest coalition of Palestinian civil society organizations and unions, calls on Adidas to withdraw its sponsorship of the first Jerusalem marathon to take place on March 25, 2011 to avoid becoming complicit in covering up Israel's war crimes and grave human rights abuses. Israel has been consistently, systematically, and quite blatantly working to “Judaize” Jerusalem through policies of ethnic cleansing directed at the indigenous Palestinian population to change the demographic reality of the occupied city, in contravention of the Fourth Geneva Convention and international human rights law.

A recent report by European Union Heads of Mission in Jerusalem stated that “the continued expansion of [colonial] settlements, restrictive zoning and planning, ongoing demolitions and evictions, an inequitable education policy, difficult access to health care, the inadequate provision of resources and investment and the precarious residency issue have not only serious humanitarian consequences, they undermine the Palestinian presence in East Jerusalem .” Adidas’s sponsorship of the marathon organized by the Jerusalem Municipality, the party responsible for the implementation of these policies, will be perceived as a stamp of approval of Israel’s violations of international law in Jerusalem and elsewhere.